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DTSTART:20260429T163000Z
DTEND:20260429T181500Z
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SUMMARY:LGBTBE Roundtable
DESCRIPTION:Marketing is more than tactics- it begins with a strong brand foundation and a clear strategy. In this panel conversation\, marketing professionals and business leaders will explore how businesses can build a marketing plan that supports long-term growth\, including how to allocate marketing budgets\, measure return on investment\, and prioritize the strategies that deliver real results.\n\n\n\nPanelists will also discuss the unique considerations faced by minority-owned businesses when positioning their brand in broader markets. Through practical insights and real-world examples\, attendees will gain guidance on strengthening their brand presence\, navigating identity in marketing\, and preparing their marketing strategy for the years ahead.\n\n\n\nProgram:\n\n    11:30-12pm - Registration and lunch\n\n    12pm - 1pm - Program\n\n    1pm -1:15pm - Networking\n\n\n\nPanel:\n\n    Jess Dyroff\, Brightside Creative \n\n    Katie Koch\, Brightside Creative\n\n    Kim Kramer\, Square Peg Marketing & Branding\n\n    Michael Mackie\, Square Peg Marketing & Branding \n\n\n\nThank you to our sponsors:
X-ALT-DESC;FMTTYPE=text/html:<p>Marketing is more than tactics- it begins with a strong brand foundation and a clear strategy. In this panel conversation\, marketing professionals and business leaders will explore how businesses can build a marketing plan that supports long-term growth\, including how to allocate marketing budgets\, measure return on investment\, and prioritize the strategies that deliver real results.<br />\n<br />\nPanelists will also discuss the unique considerations faced by minority-owned businesses when positioning their brand in broader markets. Through practical insights and real-world examples\, attendees will gain guidance on strengthening their brand presence\, navigating identity in marketing\, and preparing their marketing strategy for the years ahead.<br />\n<br />\n<strong>Program:</strong><br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;11:30-12pm - Registration and lunch<br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;12pm - 1pm - Program<br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;1pm -1:15pm - Networking<br />\n<br />\n<strong>Panel:</strong><br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;Jess Dyroff\,<a href="https://www.brightsidekc.com/"> Brightside Creative&nbsp\;</a><br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;Katie&nbsp\;Koch\, <a href="https://www.brightsidekc.com/">Brightside Creative</a><br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;Kim Kramer\, <a href="https://www.neverfitin.com/">Square Peg Marketing &amp\;&nbsp\;Branding</a><br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;Michael Mackie\,&nbsp\;<a href="https://www.neverfitin.com/">Square Peg Marketing &amp\;&nbsp\;Branding&nbsp\;</a><br />\n<br />\n<strong>Thank you to our sponsors:<br />\n<br />\n<a href="https://www.kauffman.org/"><img alt="" height="92" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1487/Image/Member_Logos/Kauffman_EMKF_Stacked_RGB.png" style="width: 250px\; height: 92px\;" width="250" /></a>&nbsp\; &nbsp\;&nbsp\;<a href="https://www.brightsidekc.com/"><img alt="" height="50" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1487/Image/Member_Logos/BrightsideCreativeLogo.png" style="width: 250px\; height: 50px\;" width="250" /></a>&nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\;<a href="https://www.neverfitin.com/"><img alt="" height="150" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1487/Image/Member_Logos/SquarepegMarketingLogo.png" style="width: 200px\; height: 150px\;" width="200" /></a></strong></p>\n\n<div class="x_elementToProof" data-olk-copy-source="MessageBody" style="border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-stretch: inherit\; font-size: 12pt\; line-height: inherit\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</div>\n
LOCATION:Spencer Fane 1000 Walnut Street\, Suite 1400\, Kansas City\, MO 64106 Parking Instructions
UID:e.1487.9921
SEQUENCE:3
DTSTAMP:20260501T214207Z
URL:https://midamericalgbt-gzcms.preview.gochambermaster.com/events/details/lgbtbe-roundtable-9921
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